The National Ski Areas Association
Launches 'Lids On Kids' Website To Promote Ski Helmets and Slope Safety
Education
LAKEWOOD, Colo., Sept. 24, 2002 -- The National Ski Areas Association (NSAA)
has launched a new website, http://www.lidsonkids.org/
that is geared for parents this upcoming ski season. The objective
is to educate parents about putting helmets on their children while
they're on the slopes and to heighten awareness about helmet usage.
"Wearing a helmet can help reduce the severity of a head injury
under many circumstances," said NSAA President Michael Berry.
"We recommend that parents, skiers and snowboarders educate
themselves about the benefits and limitations of helmets -- and make an
informed choice about whether to wear one or have their child wear one.
We anticipate that our 'Lids On Kids' website will be an excellent
resource, particularly for parents, interested in learning more about
helmet usage on the slopes," said Berry.
The website also contains frequently asked questions and answers about
helmets, related articles, ski and snowboard related games, tips on how
to get started in the sport and testimonials from U.S. Ski Team athletes
and others who feel positively about wearing helmets.
The "Lids On Kids" website was made possible by the support of
the National Ski Patrol, Professional Ski Instructors of America,
American Association of Snowboard Instructors, the International Brain
Injury Association, the National Safety Council, SnowSports Industries
America and the following helmet manufacturers who sincerely advocate
slope safety education: Acerbis, Boeri Ski and Snowboard Helmets, Giro,
Leedom, Ovo USA, R.E.D, Salomon and W Helmets.
NSAA will also produce a poster promoting helmet usage that will be
distributed to ski areas across the country to display in their retail
shops. Ski areas will also help to promote the "Lids On Kids"
website via their brochures and websites.
"We recognize that although serious head injuries are relatively
rare, about 2.6 percent of the reported injuries each season, they do
occur and need to be addressed," said Berry.
"Wearing a helmet is a smart idea, but what's most important to
remember is that there is no substitute for safe and responsible
behavior on the slopes," explains Berry.
"We want to remind our guests this upcoming season that personal
responsibility is key and to please adhere to the 'Your Responsibility
Code,' the seven safety rules of the slopes," he added.
The "Lids On Kids" website is the newest addition to NSAA's
already established "Heads Up" national ski and snowboard
safety awareness campaign that was introduced in 1999. The
objective is to help reduce the frequency of accidents and unify the ski
industry to focus on and communicate a proactive, strong safety message.
The ski industry recognizes that there are inherent risks to skiing and
snowboarding. Overall skiing and snowboarding have excellent
safety records as a result of the industry's on-going safety education
for its guests. For more information about "Heads Up"
and other industry safety initiatives, go to http://www.nsaa.org/
and click on skier/snowboarder safety.
Your Responsibility Code
Skiing can be enjoyed in many ways. At ski areas you may see
people using alpine, snowboard, telemark, cross country and other
specialized ski equipment, such as that used by disabled or other
skiers. Regardless of how you decide to enjoy the slopes, always
show courtesy to others and be aware that there are elements of risk in
skiing that common sense and personal awareness can help reduce.
Observe the code listed below and share with other skiers the
responsibility for a great skiing experience.
KNOW THE
CODE - Click here to view the CODE and other
skiing/snowboarding safety tips.
Click here to view Safety
Tips for Skiing and Snowboarding.
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