Westin
Splashes Into Summer With Kid-Friendly Initiatives Designed to
Pamper Young Bodies, Minds and Souls
Westin Treats Kids
to Free Drinks, Designer Wares, Cuddly Bears, and Organic Skin
Care
The old saying families that play together, stay together
certainly rings true this year as recent travel indicators
(reported by the Travel Industry Association of America) suggest a
forty percent rise in households taking family vacations from 1994
to 2000.
To consistently respond to the growing demand for family-friendly
hotels, Westin Hotels & Resorts splashes into summer with
kid-friendly initiatives designed to pamper pint-sized bodies,
minds and souls. These initiatives include an enhanced Westin Kids
Club(R) program, unique organic skin care products for infants,
designer amenities for children, expanded resort kids programs,
the revolutionary new Heavenly Crib(sm), and the industry's
first-ever family plan.
Westin Kids Club
Celebrating its tenth anniversary this year, Westin Kids Club
continues to be the industry front-runner in providing children
with the most comprehensive package of services and amenities
geared to the special needs of families traveling with children.
To start this summer off fresh, Westin is unveiling a new look for
its popular Westin Kids Club program with a new logo treatment
instituting Westin's stylish color palette (a blend of vibrant
primary colors), new designer children amenities and updated
collateral and packaging.
Designer Wares and Bears
At check-in, guests between the ages of three and twelve will now
get their first glimpse of the Westin Kids Club program when they
receive a trendy new sports bottle complete with free beverages
while dining on property. Additionally, they are given a choice
between a soft and cuddly all-white Coca-Cola(R) teddy bear ...the
perfect bedtime companion in a Westin Heavenly Bed(R)...or a hip,
new adjustable sports caps specifically created to be all the rage
this summer.
Infant Holistic Skin Care...Pure Baby Heaven
As the only program in the industry which caters to infants as
well as children twelve years old and under, Westin Kids Club
provides infants and children under the age of three with a
holistic sensory experience. Upon arrival, these guests are
presented with a designer Molton Brown amenity box featuring
naturally derived baby wash and lotion infused with soothing
organic essential oils to keep baby as happy and healthy as
possible. Molton Brown, a renowned skin care product line which is
traditionally embraced by Westin's most upscale guests in all
Westin suites is now being extended to the youngest and softest of
skins. Uniquely packaged in a special gift box topped off with a
silk ribbon bow, these products truly pamper babies and toddlers
alike. The baby wash is a 100% natural, holistic cleanser for
baby's hair and skin which incorporates natural sugar beet and
palm oil extracts with honey, mango and wheat protein to leave
skin healthy, moisturized and protected. The ultra-gentle baby
lotion is a unique 100% natural holistic hydrator for baby's skin
made using extracts of pure organic almond oil, wild rosehip and
combined with willowherb extract to help heal the first signs of
irritation, reduce any redness and leave the skin healthy and
smooth. Both products were exclusively designed for the most
sensitive of newborn skins and contain some of the most precious
ingredients available to ensure the best possible care at the
start of a baby's life.
Westin Kids Club Perks
Elements of the Westin Kids Club program include provisions for
children's safety and security, as well as conveniences designed
to make the hotel overnight and dining experiences more enjoyable
for both parents and children. As an added amenity of the program,
the Westin Kids Club(R) Story Line was introduced in 1998 and
allows children to listen to age appropriate bedtime stories
simply by dialing from their guest room telephone. Thirty
different prerecorded children's stories read by professional
readers are available via speakerphone for the whole family to
enjoy (several come in Spanish, German, French and Japanese).
Westin Kids Club® includes the following amenities and services:
Services
-
Special customized children's menu / placemat featuring
children's activities, environmental messages and Westin crayons
-
Express meal service upon request
-
Childcare services information
-
Reduced laundry prices for children
-
Family-friendly movies
-
Preferred restaurant reservations/Express Meal Service
-
A lock-out of all or selected movies
-
Free children's television programming
-
A special Storyline featuring new audio-bedtime stories
available
through the guestroom telephone
-
Special guest room make-up upon request
-
Preferred guest room preparation
-
Children's room service and adhesive bandages
-
Welcome Packet
-
Welcome message
- A custom-packaged Molton Brown amenity box with natural,
holistic baby wash and lotion infused with essential oils and extracts
(ages under three)
- A hip, new adjustable Kids Club sports cap (ages three through
12)
- Trendy and updated sports bottle with free beverages in
restaurants of refreshing Coca-Cola® products, milk or juice
(ages three through twelve)
- A soft and cuddly Coca-Cola® teddy bear perfect as a child's
bedtime companion (ages three through twelve)
- A safety kit upon arrival including electric outlet covers,
nightlight
- Information about the hotel and area attractions (when
available)
Amenities
- Heavenly Crib (in room prior to arrival)
- Bed rails (in room prior to arrival)
- Highchairs with bib, juice and snack (in room prior to arrival)
- Bottle warmers
- Potty seats
- Strollers (umbrella/jogging)
- Step stool
- Booster seat
- Emergency diapers and wipes
- Diaper Genie
- Special items in refreshment center appropriate for children
- Refrigerators (subject to availability)
Westin Kids Club Expanded Resort Programs
In addition to the standard Westin Kids Club features, many Westin
resorts offer planned activities and programs that introduce
children to the cultural and ecological characteristics of each
individual destination. Most Westin resorts also provide a
supervised on-property activity center for children to enjoy as
well.
Heavenly Crib
In August 2001, Starwood Hotels & Resorts announced that its
three largest hotel brands, including Westin, would immediately
start replacing their existing cribs with brand new
custom-designed cribs, developed to be one of the safest and most
stylish and comfortable in the hotel industry. Developed to be the
offspring of Westin's successful all-white Heavenly Bed which
debuted in 1999, the Heavenly Crib consists of a four-inch thick,
natural baby firm mattress (nearly double the thickness of typical
foam mattresses found in most hotels); a white wood finish; a
durable insulator pad that tops the mattress to provide an extra
luxurious sleeping surface; a custom-designed fitted blue bottom
sheet with a cloud design; white bumper pad and white flounced
dust ruffle finished with matching bows.
First Family Plan
Westin was the first hotel chain to offer a family plan that
allowed children under 18 to stay free when occupying the same
room with a parent or guardian. If more than one room is required
to accommodate a family, the single guest room rate applies to
each additional room occupied by the family, regardless of the
number of persons occupying the rooms.
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