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Outrigger Hotels & Resorts Launches
"Family Friendly Certification" Program
HONOLULU, HAWAII, OAHU - The largest family-run hotel company in
the Pacific, Outrigger Hotels & Resorts, is making family
travel their top priority this year. On March 1, 2001, Outrigger
will officially launch a new "family friendly
certification" program that is designed to rate each of its
properties individually to determine which are the most
"family friendly."
"Family travel is a very important part of the market in
Hawaii, representing approximately 25 percent of all
visitors," said Rob Solomon, Senior Vice President of Sales
& Marketing for Outrigger Hotels & Resorts. "As
Hawaii's leading family-owned hospitality company for over
50-years, we have a very deep commitment to providing the best
possible family vacation experience."
Outrigger Hotels & Resorts weighed many different factors when
defining what makes a property family friendly. One of the most
important criteria for each property is the amount of space in
each accommodation. The goal is to have enough room to sleep at
least 4 people comfortably, or a family suite. Whether or not
hotels have adjoining or "connecting" rooms is also an
important factor.
The presence of other amenities such as: sofa beds, rollaway beds
and cribs, kitchenettes with a refrigerator and microwave, in-room
video games, appropriate (G or PG rated) movies or in-room VCRs is
also rated in the Family Friendly Certification process. The
program scrutinizes the services available at each property, such
as available babysitting, a "kid's selection" on the
room service menu, a fast-food restaurant or deli either on-site
or within short wailing distance to the property, a children's
pool, or whether stroller services are available on property or
nearby. The presence of a shuttle service to the airport and to
tourist attractions is also important.
Outrigger Hotels & Resorts has come up
with a point system for rating each property based on the
previously mentioned criteria. The family friendly
certification program is being applied to each of the
full-service Outrigger hotels, resorts and condominiums in
the Islands, as well as all of its moderately priced OHANA
properties. Upon completion of the certification process,
staff at each of the qualifying properties undergoes
training on the specifics of family friendly hospitality to
be able to assist families and answer their questions
regarding the program.
The family friendly certification program
is the latest element of Outrigger Hotels & Resorts'
innovative series of family programs. The other three
elements of the program include the Cowabunga Kids Club, the
Island Explorer Kit, and the "Family Fun Guide to
Hawaii" CD-ROM.
According to Solomon, "We have
designed Outrigger's family friendly program to emphasize the
importance of travel as an opportunity to renew family bonds
through a unique combination of entertaining, educational and
participation offerings specifically developed to make a
family visit to Hawaii as enjoyable and easy as
possible."
For more information on family programs
at Outrigger Hotels and Resorts go to Outrigger Resorts, Hawaii, Family Fun
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